Facebook has many types of Ads.
Below we summaries the different types of Ads. Selecting the right ad type results in best outcome.
These simple ads are a great way to get started with Facebook advertising. You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page.
Video ads can run in News Feed and Stories, or they can appear as in-stream ads in longer Facebook videos. Video ads can show your team or your product in action.
Video poll ads
This mobile-only Facebook ad format incorporates an interactive component with video polls. It’s a brand-new type of Facebook paid advertising,
A carousel ad uses up to 10 images or videos to showcase your product or service. You can use this format to highlight different benefits of one product, a number of different products, or even use all the photos together to create one large panorama image
Slideshow ads offer an easy way to create short video ads from a collection of still photos, text, or existing video clips. If you don’t have your own images, you can choose stock photos directly from Ads Manager.
Slideshow ads have eye-catching motion, just like videos, but use five times less bandwidth, so they load well even for people on slow internet connections. They’re an easy, low-impact way to draw attention.
These Facebook paid ads, which are offered only for mobile devices, allow you to showcase five products that customers can click to buy.
Instant Experience ads
Instant Experience ads used to be called Canvas. They’re a full-screen ad format that loads 15 times faster than a mobile website outside of Facebook
Lead ads are only available for mobile devices because they’re specifically designed to make it easy for people to give you their contact information without a lot of typing. They’re great for collecting newsletter subscriptions, signing someone up for a trial of your product, or otherwise allowing people to ask for more information from you.
Dynamic ads allow you to promote targeted products to the customers most likely to be interested in them.
For instance, if someone has visited a product page or placed a product in their shopping cart on your website, but then abandoned the purchase, dynamic ads for that precise product will appear in their Facebook feed.
Facebook Messenger ads give you access to the 1.3 billion people who use Messenger every month. When creating your ad, simply choose Messenger as the desired placement. You also need to select Facebook feed.
Scientific American found that 72% of millenials won’t rotate their phones to watch widescreen videos. Stories ads are a full-screen vertical video format that allow you to maximize screen real estate without expecting viewers to turn the screen.
This is another new ad format that incorporates interactivity. You create a game experience that encourages people to interact with your creative content.